- Recent work
Be free with DFree.
We’re proud to present our latest spot in the Health and Wellness sector for the first wearable urinary incontinence device– DFree.
Directed and Designed by Eallin’s Director Pedro Allevato, the film comes as a second consecutive collaboration for an Asian territory between Eallin and Pedro following the success of their recent project for Adidas China.
The film focuses on design that subconsciously nods to the product and brand design. The pacy visuals combined with a concise script keep the energy and engagement high for this introductory film for D Free – the first wearable device for urinary incontinence.
We’re proud to present our latest spot in the Health and Wellness sector for the first wearable urinary incontinence device.
There is little information out there raising awareness regarding similar issues and their solutions. The biggest challenge revolved around delivering such sensitive information without inadvertently alienating or bringing discomfort to the ones who face the aforesaid problems.
“Animation is a great medium to present such a delicate topic as it allows us to find a tone that treads the fine line of the serious theme while keeping a tasteful touch of playfulness.” added Executive Producer, Filip Finkelštejn.
With the experience of our award winning film Butty and Bellus (4 LIA awards) within the Health and Wellness sector, we are starting to love the challenges inherent to telling stories within such a field. Unlike Butty and Bellus, which we approached with an exaggerated sense of humour, the DFree film is more understated, bringing out a stronger sense of poignancy.