News

Eallin’s new visual identity.

A silver lining to 2020 that many of us shared, was the chance for some introspection.

As we observed ourselves in the mirror, we felt that our look no longer served our aesthetic and functional needs. Long story short, we thought we wanted a haircut, and ended up in plastic surgery – from our brand colors, to our fonts, and layouts – the whole ensemble needed change. So here goes, we’re launching our new visual identity!

Typography

It all starts on the page, so let’s begin with our new choice of typography. The intensely high stroke contrast of Grifo L helps develop a unique, expressive brand personality.

As our headline font, we felt that it represented our approach to creating animated films due to the playfulness, and freedom that the bold and italic versions allow.

The Grifo L is then supported with the clean, geometrical Sailec as our body font, resulting in a combination that personifies the latest Eallin.

Color palette

The new color palette consists of a bright azure blue and apricot orange, balanced with the versatile black and white. The dynamic color mix is instantly recognisable, vibrant, but also ownable and trustworthy, underlying our brand’s premium offering.

“I aimed to create a versatile identity that feels unique and authentic, yet not overpowering, as the work showcase should still be in the spotlight. We achieved this by choosing a distinctive typographic family, complemented with a crisp color palette and a unique layout.”

Layouts

The new design is more flexible to our needs of telling various stories about our projects, and with the website content now having much more room to breathe, the overall changes in the visual identity allow our projects to stand out and be more visible.