Czech Insurance Company – Saboteurs
Young & Rubicam Prague created a timeless concept for their latest campaign in which real world/ live-action families interact with small mischievous animated characters, representing the potential grievances that Ceska Pojišťovna’s client deal with on a day to day basis!
These included: a devilish masked glove that represents theft, a giant bumbling wave for water damage and a mechanical gremlin for car accidents.
Eallin collaborated with the talented Canadian illustrator, Elise Gravel, working together to develop the characters for all their communication for the last two years. We have confirmed that this will be rolling out into 2018 and hopefully beyond!
The latest TVC was won with Eallin directors Nobrain; the multi-talented French animation duo. The combination of live action and animation was perfectly suited to Nobrain’s style and expertise, creating dynamic interactions between the live action and the animation and bring humour and humanity to the film.
YOUNG & RUBICAM
Account Director: Patricie Hálková
Senior Account Manager: Markéta Petruželková
Creative Director: Dora Pružnicová
Art Director: Jan Moucha
Copywriter: Jiří Kirchner
Agency Producer: Jana Brožková
Executive Producer: Martin Hovorka & Lukáš Skalník
DOP: Hakon Palsson
Head of Production: Jan Seidl
Head of Art Department: Sahil Ahuja
Character Design: Joachim Loesener
115 Coventry Road
London E2 6GG
170 00, Praha 7