The script by Young & Rubicam Prague aimed to establish a ‘French Legend’ for the brand created around a Boulangerie based in Paris during the Nazi occupation.

Eallin recently completed this charming spot for Czech fast food giant – Bageterie Boulevard.

The script by Young & Rubicam Prague aimed to establish a ‘French Legend’ for the brand created around a Boulangerie based in Paris during the Nazi occupation, and how by means of comical fortuity it became a crucial part of the Journalistic Revolution.

The film was Directed by Eallin’s Director Leo Verrier. As a Paris based- French Animation Director, the setting and story were both close to his heart and this can be seen in the exquisite design details throughout the Paris skyline. His last animated film, Dripped, won the Lagardere Foundation Award. Meanwhile, as a designer, animator and director, he has worked for Eallin, Chezeddy, Blue TV, and the TV channel Arte.

According to the creative director for this project; Jaroslav Schovanec. ‘Our task was to tell the clients original brand legend. We decided to narrate it as a short, newly created story – one single episode – and wrap the legend around. We wished to develop attractive but classically narrated short film story with light drama and French charm, that is important for the “brand roots“.’

The decision to work with Director Léo Verrier was an easy one says, Jaroslav.Primarily Leo’s short films, his style, the way of narration, sense of humour. We needed to get French attitude and perspective for the story and with Leo, we’ve really achieved it.’


"As far we know, the clients expectations were fulfilled (maybe exceeded). As was ours! - Jaroslav Schovanec"

When asked Director Leo Verrier about the concept of the film he said, ‘I immediately thought “what a cinematographic script !”. I found it much more like a short-film than a simple commercial. I felt many opportunities to develop it as a story filled with rich universe and characters.’

‘As I am from Paris where the script takes place, I felt involved in the first place. In my own style, I’m used to using retro models and designs and make them contemporary. I also like the aesthetic of these old retro movies from the 40’s. It appears sometimes that the film is touched by magic. It’s this special kind of magical light and mood that I wanted to see on the film.’

 

Credit List :

Account Director: Markéta Petruželková

Creative Director: Jaroslav Schovanec

Art Director: Marcos Campos

Agency Producer: Jana Brožková

Eallin

Producers: Martin Hovorka & Lukáš Skalník

Executive Producers: Jan Seidl & Sahil Ahuja

Director: Léo Verrier

Music Director: Pablo Pico

Animator: Lukas Glaser


Stills from the Film

London Office

Unit 601

115 Coventry Road

London E2 6GG

Prague Office

Přístavní 16a

170 00, Praha 7

Czech Republic

Tokyo Office

Elpulimento 701 6-7-1

Shinjyuku Shinjyuku-ku

Tokyo, Japan